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Social media has been a massive contributor to the continuous growth of our brand. Its accessibility to other amazing artists located around the world is one of our favourite features and we wouldn't have been able to connect with such unique people and opportunities without it.
Sal is a well known influencer on the platform Instagram where she shares her love of the female form and expresses her passion for sex, art and yoga. We chose to contact Sally due to our likeminded views and her overall image of embracing nature. Set in Byron Bay, Australia the images Sally creates is something magical - beyond anything we are currently available to do ourselves.
The content created was based on our Indian embellished crochet collection and save the bees tee where these products were shot amongst the leaves in Bali, Indonesia. The style emanates a free-spirit, hazy summer glow. Dancing barefoot under the sun and being wild in nature.
We thank Sally for sharing our brand with her followers and giving us an opportunity to connect with more people. Although social media is seen as something negative its moments like these where we can't thank it enough for allowing us to be seen.
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Outfits became shinier and faces became weirder. The cascading rhythm from the oversized disco balls danced on the trees as the floor became littered with people laying down in admiration. People partied all the way until sunrise where those faces of undercover night trippers soon became friends and then strangers again...
Dana was the icon we used to write about in our sketchbooks influencing our own artworks, so working with her and seeing the sun drenched locations we used to research behind our products was almost surreal.
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